Welcome to our website accessible at www.naturaltreasurelabs.com (the "Site") and any associated mobile or digital platforms (collectively, the "Platform"). This Privacy Policy ("Policy") describes the policies and procedures of Natural Treasure Labs Private Limited ("we", "our", or "us", also referred to as "NTL") with respect to the type of information we collect from users and our practices regarding its collection, use, storage, protection, and disclosure, including your Personal Information, when you access or use our Platform and the services, products, and features we offer (collectively, the "Services").
By accessing the Platform, creating an account, placing an order, using any of our Services, or by submitting any personal information to us, you confirm that you have read, understood, and agree to the terms of this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform and our Services immediately.
Your continued use of the Platform following any changes to this Policy will constitute your acceptance of those changes. We therefore encourage you to review this Policy periodically.
Natural Treasure Labs Private Limited is a nutraceutical and healthcare company incorporated in 2024 under the Companies Act, 2013, with its registered office in Lucknow, Uttar Pradesh, India. We are engaged in the research, formulation, manufacturing, and distribution of high-quality dietary supplements and nutraceutical products. Our product portfolio is designed to address a wide range of health concerns, including immunity enhancement, cardiovascular wellness, cognitive function, bone and joint health, metabolic balance, pregnancy care, and general vitality.
We are committed to regulatory compliance, quality assurance, and transparency in all our practices — including the way we handle your personal data. All our products are developed in accordance with standards set by the Food Safety and Standards Authority of India (FSSAI) and we hold certifications including ISO 9001 and ISO 14001. This commitment to quality and responsibility extends fully to how we treat your personal information.
This Privacy Policy applies to all individuals who interact with Natural Treasure Labs through any channel, including:
This Policy applies to personal data collected online (through our website, digital forms, and social media), offline (through retail interactions or written correspondence), and automatically through cookies and similar technologies. Use of our Platform is available only to individuals who are 18 years of age or above and who can form a legally binding contract under the Indian Contract Act, 1872.
We collect information that you provide directly to us, information collected automatically when you use our Platform, and information from third parties. The categories of information we may collect include:
When you register on our Platform, place an order, fill in a health questionnaire, contact our customer support team, or otherwise interact with our Services, we may collect:
When you visit our Platform, we automatically collect certain technical information about your device and browsing behaviour, including:
This information is collected using cookies, web beacons, log files, and similar tracking technologies. Please refer to Cookie Policy for more details on our use of cookies.
We may receive information about you from third-party sources, including logistics and delivery partners (for order fulfilment purposes), payment gateways (for transaction verification), and analytics providers. We may also receive information if you choose to interact with us through social media platforms. We will handle any such information in accordance with this Privacy Policy.
We use the information we collect about you for the following purposes:
In the course of providing our nutraceutical and healthcare services, we may collect certain categories of Sensitive Personal Data and Information (SPDI) as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, including health-related information, medical history, dietary requirements, and financial information.
We collect SPDI only when it is voluntarily provided by you and only with your prior explicit, informed, and written consent. Such information will be used solely for the specific purposes for which it was collected — primarily to provide you with appropriate product recommendations and personalised wellness guidance. We will not share your SPDI with any third party without your prior consent, except where required by law or to provide the Services you have requested.
You may withdraw your consent to the collection or processing of your SPDI at any time by contacting us at dpo@naturaltreasurelabs.com. Withdrawal of consent will not affect the lawfulness of any processing that took place prior to such withdrawal; however, it may affect our ability to provide certain features of the Services to you.
Please note that Natural Treasure Labs does not provide medical advice. Any health information shared with us is for product personalisation purposes only and is not a substitute for professional medical consultation.
Natural Treasure Labs does not sell, rent, or trade your personal information to third parties. We may, however, share your personal information in the following circumstances:
We share information with trusted third-party service providers who assist us in operating the Platform and delivering our Services, including payment processing partners, logistics and delivery companies, cloud hosting and IT infrastructure providers, customer relationship management platforms, and analytics and marketing services. All such service providers are contractually obligated to process your data only for the specific purposes we authorise, to maintain appropriate security standards, and not to disclose your data to any other party without our consent.
We may disclose your personal information to law enforcement agencies, courts, government authorities, or regulatory bodies (including FSSAI, tax authorities, and the Data Protection Board of India) where required by applicable law, court order, or legitimate legal process. We may also share information to investigate and address threats to the physical safety of any person, or to protect our rights, property, and the safety of our employees and users.
In the event of a merger, acquisition, restructuring, or sale of all or part of our assets, your personal information may be transferred to the acquiring entity. We will provide notice of any such transfer through a prominent notice on our Platform or by email, and will ensure that equivalent privacy protections are applied to your information.
We may share your information with healthcare professionals, nutritionists, or wellness advisors for the purpose of providing you with tailored health guidance, but only where you have expressly consented to such sharing.
We may share aggregated, anonymised, or de-identified information that cannot reasonably be used to identify you, for research, analytics, and business development purposes. Such information is not personal data and is not subject to the restrictions in this Policy.
We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
On expiry of the applicable retention period, we will securely delete, destroy, or anonymise your personal information in accordance with our internal data disposal procedures.
The security of your personal data is of utmost importance to us. We implement a range of technical and organisational security measures designed to protect your information against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
We comply with the security standards required under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and aim to align with internationally recognised frameworks including ISO/IEC 27001.
While we take every reasonable precaution to protect your information, please note that no method of electronic transmission or storage is entirely secure. In the event of a data breach that poses a risk to your rights, we will notify you and the relevant authorities as required by applicable law.
The Platform and our Services are intended solely for individuals who are 18 years of age or above. We do not knowingly collect personal data from persons under the age of 18. If you are under 18 years of age, please do not use or access the Platform or our Services at any time or in any manner.
If we learn that personal data has been collected from a person under the age of 18 without verifiable parental or guardian consent, we will take immediate steps to delete that information from our systems. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at dpo@naturaltreasurelabs.com and we will act promptly.
Our Platform may contain links to third-party websites, social media pages, or other digital platforms that are not operated by us. This Privacy Policy does not apply to those third-party platforms. We have no control over and assume no responsibility for the content, privacy practices, or security measures of any third-party websites. We strongly encourage you to review the privacy policy of any external site you visit before providing any personal information.
Natural Treasure Labs is headquartered in India and primarily processes personal data within India. Where we engage service providers located outside India — for example, for cloud hosting, email communication, or analytics — we ensure that appropriate safeguards are in place. These include contractual protections that impose data protection obligations equivalent to those applicable in India, and the use of providers operating in jurisdictions with recognised data protection frameworks. All international transfers of personal data will be conducted in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and any rules or guidelines issued thereunder.
Subject to applicable law, you have the following rights in relation to the personal data we hold about you:
To exercise any of these rights, please submit a written request to dpo@naturaltreasurelabs.com. We will respond within thirty (30) calendar days of receipt of a verifiable request.
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in law, regulation, technology, or our business practices. Any revised Policy will be posted on the Platform with an updated effective date. Where changes are material, we will make reasonable efforts to notify you — either by email to the address associated with your account, or by displaying a prominent notice on our Platform — prior to the changes taking effect.
Your continued use of the Platform or Services after any amended Policy is posted will constitute your acceptance of those changes. If you do not agree to a revised Policy, you should discontinue use of our Platform and Services and contact us to close your account.
In accordance with the Information Technology Act, 2000, the IT (SPDI) Rules, 2011, and the Digital Personal Data Protection Act, 2023, Natural Treasure Labs has designated a Grievance Officer to address any concerns or complaints relating to the processing of your personal data.
Natural Treasure Labs Private Limited
Lucknow, Uttar Pradesh – India
Email: dpo@naturaltreasurelabs.com
Response Time: Within 30 calendar days of receipt of a complaint
If your complaint is not resolved to your satisfaction within the stipulated period, you may escalate the matter to the Data Protection Board of India, in accordance with the provisions of the Digital Personal Data Protection Act, 2023.
This Privacy Policy is governed by and shall be construed in accordance with the laws of the Republic of India, including the Information Technology Act, 2000, the IT (SPDI) Rules, 2011, the Digital Personal Data Protection Act, 2023, the Consumer Protection Act, 2019, and all applicable sector-specific regulations issued by FSSAI and other competent authorities.
Any dispute arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Lucknow, Uttar Pradesh, India.
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