This Cookie Policy ("Policy") explains how Natural Treasure Labs Private Limited ("we", "our", or "us") uses cookies and similar tracking technologies when you visit our website at www.naturaltreasurelabs.com or any associated digital platform (collectively, the "Platform"). It should be read alongside our Privacy Policy, which is available on the Platform and governs how we handle your personal data more broadly.
By continuing to use our Platform after this Policy is made available to you, you acknowledge that you have read and understood how we use cookies. Where cookies require your consent, you will be asked to provide it through our Cookie Consent Banner when you first visit the Platform. You may update your preferences at any time through our Cookie Preference Centre.
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device ("device") by a website when you visit it. They are widely used by websites to make them work efficiently, to personalise your experience, and to provide reporting information to website owners.
Cookies can be "persistent" — meaning they remain on your device for a set period or until you delete them — or "session" cookies, which are deleted automatically when you close your browser. Cookies set by the website you are visiting are called "first-party cookies". Cookies set by parties other than the website operator are called "third-party cookies". Third-party cookies enable third-party features or functionality on or through the website, such as advertising, interactive content, and analytics.
In addition to cookies, we may use similar tracking technologies including web beacons (also known as pixel tags or clear GIFs), log files, and local storage. This Policy uses the term "cookies" to refer collectively to all such technologies.
We use cookies for the following key purposes
We classify the cookies we use into four categories based on their purpose. The table below sets out each category, the specific cookies or tools within that category, their type (first-party or third-party), their duration, and the legal basis on which we use them.
These cookies are essential for the Platform to function and cannot be switched off. They are usually set in response to actions you take, such as logging into your account, adding items to your cart, or filling in forms. These cookies do not require your consent as they are technically necessary for the provision of our service.
| Cookie/ Tool | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| Session ID | NTL (First-party) | Session | Session | Maintains your login session and keeps you authenticated across pages. |
| cart_token | NTL (First-party) | Persistent | 14 days | Stores items in your shopping cart so they persist between visits. |
| csrf_token | NTL (First-party) | Session | Session | Protects against cross-site request forgery attacks and ensures form submissions are genuine. |
| cookie_consent | NTL (First-party) | Persistent | 12 months | Stores your cookie consent preferences so we do not ask you again on every visit. |
These cookies allow us to count visits and understand how visitors use and move around our Platform. All information collected is aggregated and anonymous. We use this data to improve the performance and layout of the Platform. These cookies require your consent before being activated
| Cookie/ Tool | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| _ga | Google Analytics (Third-party) | Persistent | 2 years | Registers a unique ID to generate statistical data on how you use the Platform. |
| _gid | Google Analytics (Third-party) | Persistent | 24 hours | Distinguishes users for analytics reporting. |
| _gat | Google Analytics (Third-party) | Session | 1 minute | Throttles request rate to limit data collection on high-traffic sites. |
| _hjSessionUser | Hotjar (Third-party) | Persistent | 1 year | Assigned when a user visits the site for the first time, to record behaviour and session heatmaps. |
Google Analytics is provided by Google LLC. For more information on how Google collects and processes data, please visit: https://policies.google.com/privacy.
These cookies enable the Platform to provide enhanced functionality and personalisation based on your preferences, such as remembering your language setting, region, or items you have previously viewed. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function correctly.
| Cookie/ Tool | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| user_locale | NTL (First-party) | Persistent | 12 months | Stores your language and region preference to display the correct version of the site. |
| recently_viewed | NTL (First-party) | Persistent | 30 days | Remembers products you have recently viewed so we can display them when you return. |
| Third-party chat provider | Google Analytics (Third-party) | Session | Session | Maintains continuity of your live chat or support conversation while you are on the Platform. |
These cookies are used by us and our advertising partners to build a profile of your interests and to show you relevant advertisements on our Platform and across other websites and platforms. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will still see advertising, but it will be less relevant to you. These cookies require your explicit consent
| Cookie/ Tool | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| _fbp | Meta Pixel (Third-party) | Persistent | 90 days | Used by Facebook/Meta to deliver and measure targeted advertisements on and off the Platform. |
| _fbc | Meta Pixel (Third-party) | Persistent | 90 days | Stores the click identifier when a user arrives via a Facebook advertisement. |
| IDE | Google DoubleClick (Third-party) | Persistent | 13 months | Used to present targeted advertisements based on past visits and to measure ad conversion rates. |
| NID | Google (Third-party) | Persistent | 6 months | Registers a unique ID that Google uses to remember your preferences and to serve personalised ads. |
We do not control third-party cookies placed by advertising partners. You can opt out of interest-based advertising from these partners via their own opt-out mechanisms (e.g., Google Ad Settings, Facebook Ad Preferences).
When you first visit our Platform, you will be presented with a Cookie Consent Banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category. Your preferences will be recorded and respected going forward
You may update your cookie preferences at any time by accessing our Cookie Preference Centre, accessible via the "Cookie Settings" link in the footer of our Platform. Changes take effect immediately.
Most browsers allow you to control cookies through their settings preferences. You can typically set your browser to refuse all cookies, accept all cookies, or notify you when a cookie is set. Please note that if you disable or delete cookies, some features of our Platform may not function correctly and your user experience may be affected. The instructions for managing cookies vary by browser. You can find information for major browsers at the following links:
You can opt out of interest-based advertising from many advertising networks through industry opt-out tools, including:
Please note that opting out of targeted advertising does not mean you will no longer see advertisements — it means that the ads you see will no longer be tailored to your inferred interests.
Some cookies we use may collect information that constitutes personal data under the Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. Where cookies are associated with personal data (for example, where they are linked to your account), that data is handled in accordance with our Privacy Policy, available at www.naturaltreasurelabs.com/privacy-policy.
We do not use cookies to collect Sensitive Personal Data or Information (SPDI) as defined under applicable Indian law, such as health data or financial information. Cookies associated with product browsing or general Platform usage do not constitute SPDI.
Cookies vary in how long they last on your device:
You can delete all cookies stored on your device at any time through your browser settings. Please refer to your browser's help documentation for specific instructions.
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. At this time, our Platform does not respond to DNT signals. However, you may use the cookie management tools described in Section 4 above to control the placement of non-essential cookies on your device.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law or regulation, or improvements to our Platform. Any updated Policy will be posted on the Platform with a revised effective date. We encourage you to review this Policy periodically so that you are always aware of the cookies in use and your choices regarding them.
Where changes are material, we will notify you through a notice on our Platform or, where appropriate, by email.
If you have any questions, concerns, or complaints about our use of cookies or this Cookie Policy, please contact our Grievance Officer:
Natural Treasure Labs Private Limited
Lucknow, Uttar Pradesh – India
Email: dpo@naturaltreasurelabs.com
Response Time: Within 30 calendar days of receipt.
You also have the right to raise a complaint with the Data Protection Board of India, in accordance with the Digital Personal Data Protection Act, 2023, if you are not satisfied with how we have handled your concern.
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